Design refresh for ActiviShot Logo & Packaging
Logo Comps. Ideas for package redesign incorporating updated logo.
Final Design Approval after 2nd Milestone revisions.
After a design direction is chosen, the design will be further refined with client feedback.
Client will receive a print-ready PDF file for the bottle packaging and a print-ready PDF file of the logo.
Feel free to post your comments on this project here. I will be checking back here periodically.
We can talk again on Tuesday.
What I would like for you to do is pick the ones that you like and eliminate the ones you don’t like.
Some other things to think about:
Does the logo always stay the same color?
Does it change with the flavor?
How many flavors will there be?
We like the direction of option 1 and option 7 the best. We really do like having our three benefits in a circle. We want the color scheme (blue and white) to the stay, but we think our “active man” should change color with the flavor (red=fruit punch, orange =orange, purple = berry) We are starting out with one flavor, so it most likely will be Orange.
I hope you won’t get annoyed by “directing”, but we are really curios to see how somethings will look:
On option 1: We would like to see it in our “Activishot Blue”. We like the circle idea with our main benefits a lot. It is a great use of space. Can we see our green man encircled by them? We like the idea of the more human figure, but we’re afraid that the dead-lifting man may attract the wrong crowd and may discourage women (we know that may sound paranoid or paradoxical). For the font, we used Century Gothic, can we see that ACTIVISHOT bolded and italicized in that font? We would like to see the same with the flavor text. We do like the new font though. We are going to take that in consideration.
Option 7: It’s a new direction, but we like it. It’s exciting, but it’s not BUSY. It looks like something Gatorade would put out, and that’s a compliment. The SHOT really pops. Could you center the “ACTIVI” on top of SHOT? You may have to move the mountain to the left more to get more white space. We think that “exercise aide” should be below the SHOT. For the benefits, we think the alignment (it being stacked vs being in semi-circle) in option 8 was better. You could probably make the font bigger and maybe put it in white for better contrast.
These requests are things we like to see, but if you have a light bulb moment while fooling around, we would love to see those also.
Once again thank you, Sheff. I know this is a lot, but you got us thinking more creatively, at least! 🙂
We hope to hear from you soon.
I added three more ideas.
What do you think?
They look great! You were able to get a lot done.
Hi again, Sheff.
We like what we see. We want to move forward with Option A in Blue.
A few wishes if you would indulge us:
We would like to see a version of this in the “Sportier” font from the original option one. We really like that.
The blue in the Option A in Blue looks a bit darker than our original. I’m not sure it is just the screens. But below is the RGB for our blue:
R:0, G: 32, B: 96
I guess simply put, could you make everything blue, except for the running man and the flavor on the cap? Also, we need the asterisks in our benefits (FDA regulation).
May you also please make the font bigger for the benefits, they look a bit small.
We also want to get rid of the shadow.
The partners want to abandon option B. They appreciated the idea of it, but they felt that it could be too similar to another product.
I apologize for the laundry list. We really like option A in Blue, it’s closer to our original vision, but it is a fresh look. It’s really cleaned up.
Thanks a million, Sheff
I’ll get on this and should have it all done by Monday.
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